Email signatures are performative slop
Your last impression, as the sages tell us, is your lasting impression. Nowhere is this truer than the digital world, where email signatures – the little phrases or miscellanea that sit under each message proper – leave a particular taste in the mouth. You can file these flavors under the good, the bad and the baffling. (And the deadly; but we’ll get to that.) Let’s start with the good. One of my semi-regular contacts ends their missives by highlighting the book they’re currently reading. That’s a touch a rampant bibliophile can get behind. It allows me to coo “Aha, that looks like something I should add to the to-be-read pile,” or sneer at their taste as midwit piffle.